Building Customer Satisfaction

It’s indisputably better to have satisfied customers than dissatisfied customers. The research on the business benefits of superior customer satisfaction in both academia and business is extensive. Moreover, the benefits go beyond sales and marketing. Having superior customer satisfaction can create a competitive differentiation for a me-too product as well as build your brand image. Employees would much rather work for companies with happy customers than with unhappy customers.

customer satisfaction ebook table of contents


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