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ONLINE SURVEY COMPANY BUYER’S GUIDE

We know that it’s difficult to choose a full-service online survey vendor.  No two companies are exactly alike when it comes to experience, service offerings, technical capabilities, reputation, industry expertise, and pricing.

To help you select the best online survey company for your needs, we have put together this Online Survey Company Buyer’s Guide.  This exhaustive Buyer’s Guide will help you make an apples-to-apples comparison amongst online survey vendors.   If you have any questions please feel free to call us at 888.262.3186 (toll-free) or 404.745.9255 (direct)

Download this chart in one of these formats:
.pdf
.doc
.xls
  Infosurv
Company A
Company B
1. Company experience
  1. Year founded
 1998    
  1. Number of clients
 300+    
  1. Industry experience
 Vast    
  1. MRA (Market Research Association) Member
    
  1. Published articles
 Numerous    
2. Company staff
  1. PhD researchers
    
  1. Technical experts
    
  1. Statisticians and analysis experts
    
  1. Dedicated project manager
    
3. Client list
  1. Fortune 500’s
   
  1. Government agencies
    
  1. Non-profits
    
  1. Educational institutions
    
  1. Small-medium businesses
    
  1. Glowing client testimonial list
    
  1. Glowing references
    
4. Client service record
  1. Client satisfaction scores
 Average >9 out of 10    
  1. Client willingness to recommend
 Average >9 out of 10    
5. Service offerings
  1. Employee surveys
    
  1. Customer surveys
    
  1. B2B market research survey
    
  1. B2C market research survey
    
6. Quality assurance
  1. Project manager checklists
    
  1. Turn-around times
      
    1. Project setup
 1-2 days    
    1. Survey design
 3-10 days    
    1. Survey administration
 5-10 days    
    1. Survey analysis
 1-10 days    
  1. Adherence to industry best practices
    
  1. Better Business Bureau (BBB) member
    
7. Service offerings
  1. Survey design services
      
    1. PhD questionnaire design consultation
    
    1. Standard survey templates
    
    1. From scratch” survey design
    
  1. Survey design technical capabilities
      
    1. Use of client logo and colors
    
    1. Branching logic
    
    1. Response validation
    
    1. Save-and-resume
    
    1. Live survey revisions
    
    1. Answer choice randomization
    
    1. Answer choice piping
    
    1. Automatic quota stops
    
    1. Partial response collection
    
    1. Multiple language survey versions
    
    1. All question types supported
    
  1. Survey administration services
      
    1. Kick-off call with checklist
    
    1. Consulting services
      
      1. Sample size
    
      1. Security level
    
      1. Incentives
    
      1. Timeline
    
      1. Respondent notification method
    
      1. Survey invitation wording
    
      1. Touch-point management
    
    1. Real-time interactive reporting during survey administration
    
    1. Campaign analytics
      
      1. Completed, in-progress, abandoned surveys
    
      1. Emails sent, opened, unopened
    
      1. Survey response and abandon rate
    
    1. Survey hosting on state-of-the-art server
    
    1. 100% anonymous survey option
    
    1. 128-bit SSL encrypted connection
    
    1. Survey pre-test and validation
    
    1. Personal Access Code level security
    
    1. Personalized survey invitations
    
    1. Toll-free or email technical support for respondents
    
    1. Email list management services
    
    1. Regular email reminders to uncompleted respondents
    
    1. Database cleansing of duplicate/unauthorized responses
    
    1. Administration of a respondent incentive program
    
  1. Survey analysis services
      
    1. Computer-generated reports
      
      1. Count and Percent Report
    
      1. Count and Weight Report
    
      1. Bar Charts Report
    
      1. Text Responses Report
    
      1. Crosstab Report
    
      1. All Responses Summary Report
    
    1. Computer-generated reports by demographic subgroups
      
    1. Available report formats
      
      1. HTML
    
      1. Adobe PDF
    
      1. Microsoft Excel
    
      1. Microsoft Word
    
    1. Customized proprietary report containing
      
      1. Executive Summary
    
      1. Mean analysis
    
      1. Normative or historical comparison
    
      1. Regression analysis
    
      1. Importance vs. satisfaction analysis
    
      1. Variance by demographic subgroup
    
      1. Summary of qualitative responses
    
      1. Actionable conclusions and recommendations
    
    1. Custom hourly analysis
    
    1. Verbatim response coding services
    
    1. Results benchmarking vs. competitors
    
    1. Client retains full legal rights to data
    
    1. Raw data file in SPSS, CSV, or Excel
    
8. Simple Pricing    


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