Consumption figures, social media activity, CRM reports and other streams of big data have caused seismic, irreversible shifts throughout the business intelligence landscape. That’s what some in the industry believe, asserting that waves of change threaten “traditional” research agencies either unwilling or unable to adapt their established business models. Others say Hogwash! They suggest all this talk of disruptive change and market research’s demise are greatly exaggerated. Respected professionals on both sides will hammer it out in this Oxford-style debate.
INFOSURV RESEARCH at CASRO 2014 in Denver, CO, September 30 to October 2. Catch Infosurv Research VP Pete Booth on the panel discussing “The “Mountain” of Change Facing Market Research is in Fact a Mole Hill” at 11:05 AM on Tuesday, September 30, during the opening General Session.