In a previous blog, we discussed in consultant Sidney Yoshida’s “The Iceberg of Ignorance” research, which found “only 4% of an organization’s front-line problems are known by top management, 9% … Read More
5 Reasons Why DIY Employee Engagement Surveys Don’t Work
Employee engagement surveys use many of the same tools we use in general marketing research but there is an important difference. Employees and their relationship with your company are different from … Read More
What About Engaging Managers?
If you do a Google search for employee engagement, you will be inundated with information sources. And with good reason! It is widely quoted that less than one-third of American … Read More
Does Employee Engagement Apply to Healthcare?
You can read a lot about Employee Engagement, and the impact it has on customers and business success. Often, those articles talk more about companies that deliver services or products … Read More
Why Your Top Management Needs Good Employee and Customer Feed-Back
In his study – called the “Iceberg of Ignorance” – consultant Sidney Yoshida concluded that organizations succeed or fail on what they don’t know. He found: Top management knows only … Read More
The Importance of Tracking Employee Engagement Over Time
You did it! You just completed your first Employee Engagement Survey and you have lots of great insights to use for planning improvements. But don’t forget to answer the most … Read More
Employee Customer Linkages: A Tool for Convincing Your Boss In Two Minutes or Less
The service profit chain describes how employee engagement and customer satisfaction are linked together to improve your business performance. We’ve been writing about that in our blogs for a while. … Read More
What You Can Learn about Employee Engagement from the Super Bowl
When marketers think of the Super Bowl, they usually focus on the advertisements. After all, millions of dollars and months of planning go into making a Super Bowl ad. Brands … Read More
Turning Employee Engagement into Competitive Advantage: The Importance of Measurement
You’ve heard the old saws: What gets measured, gets done. What gets measured, gets managed. What can be measured can be improved. These sayings have been attributed to many individuals … Read More