Are Open-Ended Questions Qualitative Research?

Many researchers refer to the responses to open-ended survey questions as qualitative research. But are they truly qualitative? Qualitative research is primarily exploratory research to gain an understanding of underlying … Read More

Infosurv Research Top Blogs of 2015!

Our top rated and most popular blogs of 2015- from getting more insights using marketing research, examining employee engagement benchmarks, increasing customer satisfaction, and much more! What to do with your Employee … Read More

Survey Design: Get Off the Grid!

No, we’re not talking about the electric power grid. We’re talking about grid questions, one of the most commonly used question formats in survey research. The grid question format is … Read More