Kill Survey Pages: Scroll On!

To scroll or not to scroll? Is that the question? There is some debate in the user experience industry over scrolling vs. flipping pages. And that debate has spilled over … Read More

What’s the Right Survey Length?

More than a decade ago, several bright minds in the marketing research world did some research-on-research and decided that 20 minutes was the right length for a survey. Balancing response … Read More

Are Open-Ended Questions Qualitative Research?

Many researchers refer to the responses to open-ended survey questions as qualitative research. But are they truly qualitative? Qualitative research is primarily exploratory research to gain an understanding of underlying … Read More