Kill Survey Pages: Scroll On!

To scroll or not to scroll? Is that the question? There is some debate in the user experience industry over scrolling vs. flipping pages. And that debate has spilled over … Read More

What’s the Right Survey Length?

More than a decade ago, several bright minds in the marketing research world did some research-on-research and decided that 20 minutes was the right length for a survey. Balancing response … Read More

The Synergism of Tech and CX

As Gartner reported in 2016: 89% of companies expect to compete mostly on customer experience, versus 36% in 2012, Fewer than half of companies currently believe their customer experience capabilities … Read More

CX and UX: Collaborate and Conquer!

There are a lot of X’s flying around these days, and we’re not talking about superheroes. We’re talking about customer experience (CX) and user experience (UX), two of the most … Read More