Why Employee Engagement? Because it works!

There is nothing new about the importance of Employee Engagement as a measure of company health. CEOs, Consultants, Academics, and all sorts of people have been talking about it for years. Here are some classic examples:

Ask any business leader whether they prefer engaged employees or disengaged employees and the answer is obvious. Why? Because a company’s level of employee engagement is positively correlated with other metrics of business success, including customer satisfaction, service quality, sales, employee retention, profit and shareholder return. But don’t take our word for it – there are dozens of research studies that have demonstrated this correlation.

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”

Jack Welch, former CEO of GE

Forbes Columnist, and New York Time Best Selling Author Kevin Kruse focuses on Employee Engagement in his new book, Employee Engagement 2.0, and published a list of 32 findings of how employee engagement positively impacts business results. As he tells it, “An employee’s discretionary effort results in the Engagement-Profit chain. Because they care more, they are more productive, give better service, and even stay in their jobs longer. All of that leads to happier customers, who buy more and refer more often, which drives sales and profits higher, finally resulting in an increase in stock price.”

Here is a sampling of statistics from the studies cited by Kevin Kruse:

The results are clear: Optimizing Employee Engagement is just good business.

Engaged employees are loyal and contribute more to the company’s success. If you’re not measuring and improving your overall employee engagement, you should be! Infosurv Research’s Employee Engagement Model has been used successfully by many companies to measure and improve Employee Engagement. To learn more about Employee Engagement Surveys at Infosurv Research read last week’s blog.

To speak to someone about Employee Engagement surveys contact us.


1.  Linking People Measures to Strategy. The Conference Board
2.  Getting Engaged, Bates
3.  Aon Hewitt European Manager Survey 2011. Aon Hewitt
4.  Engagement Leads to Growth at Morrison
5.  Employee Engagement: The Key To Realizing Competitive Advantage, Development Dimensions International
6.  Effective practice guidelines: Employee engagement and commitment. SHRM
7.  Employee Engagement: The Key To Realizing Competitive Advantage, Development Dimensions International
8.  Driving performance and retention through employee engagement. Corporate Leadership Council
9.  Employee engagement at double-digit growth companies, Hewitt Research Brief
10.The Employee-Customer-Profit Chain at Sears, Harvard Business Review
11.Investors, Take Note: Engagement Boosts Earnings, Gallup
12.The Impact of Employee Engagement. Kenexa