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Infosurv
Home | Issue 6.8
Infosurv in the Press
5 Steps to Create Effective
Online Surveys
As published
in Marketing News Magazine, a publication of the
American Marketing Association
In the global economy of the 21st century, your
organization's very survival can hinge on its ability
to gather timely and accurate feedback from key
business stakeholders. Of these stakeholders, most
companies agree the single most important is their
customers, whose opinions and perceptions can be the
strongest determinant of the future success of the
organization.
Click
here
to read the full article.
A Note from
the Founder
At Infosurv we're excited that the
fall is almost upon us.
Not only will the Atlanta weather be more
bearable than in the summer, but fall is also the time
of year for market research industry conventions.
At this year's conventions Infosurv will be
proud to report both a record growth year for our
company and a promising shift that we've noticed in the
survey market.
In 2006, we've seen a higher
demand than ever before for our more robust survey
design and analysis packages.
This means the market is expressing more
interest in the expertise
that we can bring as a full-service research firm --
not just our ability to collect survey responses.
I recently published a white paper
on when the expertise of a full-service research firm
should be utilized to conduct a survey vs. buying a
survey software program.
As an Infosurv Infobit reader you can download
it free of charge by clicking
here.
Best wishes for a wonderful
September,
Jared
Heyman, President & Founder
Infosurv Clients in the Press
Earlier this year, Workbrain
Corporation chose Infosurv to conduct a study of retail
executives in order to identify key elements of
customer service satisfaction. Check out a few excerpts from their findings
below:
...Workbrain Corporation (TSX: WB)
today announced the release of a report that reveals
U.S. retailers are committed to improving customer
service to drive sales, and that total workforce
management is viewed as a key element of improving
customer service and increasing sales....
...Customer service reigns
supreme: 40.7% of respondents selected
Customer Service as the key technique to increase
sales, rating it ahead of Promotions, Price Reductions
and Product Availability. The next highest technique
selected was Promotions at 30%...
See
the full press release
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