Insider Blog
Join Infosurv at the 2013 PMRG Annual Conference Next month, Infosurv will once again be on hand for the PMRG Annual Conference in National Harbor, MD! We’re looking forward to discussing the evolving role of the healthcare marketing researcher and […]
Infosurv conducts over 50 Employee Satisfaction and Engagement surveys every year. In our experience, employee satisfaction in the US has improved in 2012 relative to 2011. Our studies with companies across many different industries show that 78% of employees are […]
What’s Hiding in Your Survey Data – A Trick or Treat?
It’s a spooky thought. Lurking in your survey data are nuances that haunt you every time you field a study. As you sift through your data they appear then disappear as cryptic texts, so puzzling you may not even be […]
The Next Big Trend in Research: Taking Surveys on the Commode?
We all do it. When we get that urge that can’t wait, we excuse ourselves to the nearest lavatory and while handling our business on the porcelain throne we whip out our phones to check text messages, emails, Facebook/Twitter updates, […]
Is Your Human Resources Department Something You Can Do Without?
Most medium to large sized companies have some assemblance of a HR department and in our economic heyday, this department recruited, trained, and developed many individuals for their organization. They were considered a valuable part of the executive team. And they were […]
A New Frontier for MR – Big Data
Should We Be Worried? Imagine there is a President of the Market Research Industry addressing us today. I believe our leader would open with declarations mirroring those of John F. Kennedy: “We stand today on the edge of a New […]
How A Discrete Choice Simulator Can Be Used To Launch the Right Product (Part 2)
Last week, we posted a blog about how Discrete Choice Analysis (DCA) could be used to help design and develop new products more successfully. The final component of the technique is the provision of an Excel-based simulator to demonstrate the […]
Lessons Learned from the Edsel: How Using Discrete Choice Analysis Might Have Saved This Car (Part 1)
In 1957, Ford introduced a revolutionary new car, the Edsel. The development of the Edsel began in 1955 with one of the most extensive R&D efforts in the history of auto making. This included far-reaching market research to determine the […]
Employee Engagement = The Employee Experience? Probably More Than You Know
There has been much written, spoken, and touted about Employee Engagement. But what is it and why is it important? Employee engagement is hard to describe, but you know it when you see it. Sort of like positive energy. You […]