Insider Blog
Marketing researchers generally think in terms of projects. After all, most of what we do is project management: figuring out what needs to be done to answer business questions, putting all the pieces (e.g., sample, questionnaire, data collection, analysis) together […]
If you are working in the office today, lift your head up and look around. What do you see? People sitting in cubicles, facing computers? Wrong! What you see is the most efficient and inexpensive source of customer information you […]
While most executives have bought into Employee Engagement at the conceptual level, not all executives are completely sold on the reality of it. In spite of the 2015 Conference Board study indicating Employee Engagement being a priority for corporations, employee […]
In the olden days, there was customer satisfaction. It was measured on a five-point scale, from “very satisfied” to “very dissatisfied.” And it was good. Marketers responded by identifying and addressing the variables that made more customers more satisfied. Then […]
In Part 1 of this two-part series, we talked about the problem of sample quality afflicting the marketing research industry. Using ESOMAR’s recent publication, we highlighted six tips that should result in better sample quality. Now, we continue the discussion with […]
While no one in marketing research likes to talk about it, sample quality is a huge issue. Both in terms of sourcing sample and subsequently getting responses from qualified respondents, the industry as a whole is struggling. And while, especially […]
There is much focus on customer experience in marketing these days and for a good reason. Gartner predicts customer experience will be the main battleground for competing companies over the next two years. And a recent study published in the […]
Answer this quickly! Which would you prefer: an engaged employee or a satisfied employee? Most of you will say you would rather have an engaged employee. Moreover, that is not surprising. Managers used to focus on employee satisfaction then in […]
Technology and access to the internet have combined to give us the latest craze in employee engagement measurement: pulse surveys. Proponents of the pulse survey tool argue that shorter surveys, done more frequently, will cost less and result in better […]