Market Research Survey FAQ's
- If I’m doing a consumer targeted online survey, how large a sample do I need for statistical reliability?
- Where do you guys go to find a sample that is truly representative of the consumer audience I am trying to reach?
- How long does most survey sampling take?
- Do you conduct global online research?
- I am starting up a new business, but need to see if my business is a good idea and know more information about my target audience, as well as to show potential investors that consumers are excited about my concept. What type of questions should I ask?
- We work in a highly competitive industry and would like to know what marketing strategies to use to compete successfully. Can I survey be used to help us?
A: To achieve statistically valid results, we recommend that a statistically significant sample of n=400 completed surveys be obtained for online market research surveys. This will provide statistical validity at the 95% confidence level with +/- 5% confidence interval. For clients on a tighter budget, we sometimes recommend a sample of n=200 completed surveys which provides statistical validity at the 95% confidence level with +/- 7% confidence interval. In any event, a reliable sample source is very important, as is an unbiased random sampling methodology.
Q: Where do you guys go to find a sample that is truly representative of the consumer audience I am trying to reach?
A: Through our relationships with various online sampling partners, Infosurv can provide targeted respondent sampling services for clients without a list of potential market research survey respondents. Our sampling partners all maintain a panel of volunteer survey respondents that closely mirrors the United States population in terms of gender, region, race and household income per the latest US Census data. We can also generate a sample targeted at a particular demographic or behavioral subgroup. Infosurv guarantees our clients that all survey quotas will be met at a fixed cost per completed survey. Both B2C and B2B samples are available.
Q: How long does most survey sampling take?
A: Sampling or "fielding" of an online market research survey typically requires 2-10 business days. The variables that affect fielding time include:
- The sample size (e.g., n=200, n=400, or n=1000)
- The incidence of the target sample (i.e., the percentage of people in the general population who meet our sample requirements)
- The length of the survey in minutes
Q: Do you conduct global online research?
A: Yes, Infosurv does conduct global market research. Utilizing our network of sampling partners, we can gather sample from almost any country in the world. In addition, we support the administration of surveys in multiple languages, including double byte languages like Chinese and Japanese.
Q: I am starting up a new business, but need to see if my business is a good idea and know more information about my target audience, as well as to show potential investors that consumers are excited about my concept. What type of questions should I ask?
A: The survey you need to conduct is called a new product concept test. New product concept tests are designed to accurately predict the market potential of a new product or service that has been conceived but not yet marketed to consumers. They typically include questions which gauge consumers' likelihood to buy, expected price points, expected points of distribution, and perceptions versus existing competing products. You might also consider conducting a market assessment, which is designed to form a "snapshot" of your target market in terms of demographics (age, gender, income, etc.), psychographics (hobbies, interests, wants, needs, fears, aspirations), and behaviors (where they shop, how often they go out, how much money they spend.) Once these surveys have been conducted, you would have ample data to show investors.
Q: We work in a highly competitive industry and would like to know what marketing strategies to use to compete successfully. Can I survey be used to help us?
A: Market research surveys can be used to show how your brand is perceived in the marketplace compared with your competitors'. This allows you to see the competitive advantages you already possess and build them into your marketing messages. Companies that apply this technique present a believable and consistent brand message to their customers and market share grows as a result.
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