Market Surveys

The market survey process encompasses design, administration and analysis -- and Infosurv will assist you from start to finish.

Market Surveys: Design

All of our market surveys start with a customized design created to meet your organization's specific needs and strategic objectives. If you already have an existing market survey, our experts can prepare it to be administered via the Internet, telephone, fax, or paper. Our market survey design consultation services are standard to all clients, and we review all market survey instruments to assure validity, reliability, and bias reduction.

Applying our years of market research experience and expertise, Infosurv can help compose highly relevant market surveys that will yield sound and valid conclusions while achieving the maximum survey response rate possible.

Market Surveys: Methodologies

Our market surveys are backed by rigorous research methodologies to assure their reliability and effectiveness. Various technically advanced features can be built into our market surveys to assure a smoother operation and more complete survey results, including:

Page-level branching logic to assure respondents are shown only relevant items
Response verification to assure all required questions are completed,
A save-and-resume feature to allow users to save and later resume a partially completed market survey.

Market Surveys: Administration

The market survey process continues by determining the best security level, incentives, deadlines, and respondent notification method for your particular project. Market survey administration is complex and that is why we will help you with every decision along the way. By applying our experience and expertise, we strive to make the process as easy and stress-free as possible.

Market Surveys: Analysis

Whatever your budget, Infosurv has a market survey analysis package for you. Let our trained in-house data market survey analysis staff and senior PhD level researchers turn your raw survey responses into meaningful and actionable conclusions. We have standard market survey analysis packages available and well as custom solutions that offer a more robust approach. To learn more about the Infosurv Experience™ please click on the links below to see how Infosurv assists clients through the design, administration, and analysis stages of the market survey process:

Design --> Administration --> Analysis

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