Marketing Surveys : Design
After determining your goals and fully understanding what you want to achieve, Infosurv will design customized marketing surveys for your organization. If you already have a successful marketing survey, we'll prepare it to be administered via the Internet, telephone, fax, or paper. The marketing survey design consultation is standard to all clients. Our professionals carefully review all marketing surveys to assure validity, reliability, and bias reduction.
Marketing Surveys : Methodologies
Each of the marketing surveys we develop utilizes rigorous research methodologies to assure reliability and effectiveness. Various technically advanced features can be built into our online surveys to assure a smoother operation and more complete survey results, including page-level branching logic to assure respondents are shown only relevant items, response verification to assure all required questions are completed, and a save-and-resume feature to allow users to save and later resume a partially completed survey.
Marketing Surveys : Administration
After your marketing survey is designed, we will meet with you to determine your desired security levels, incentives, deadlines and respondent notifications. While the marketing survey design and administration process can seem overwhelming, rest assured that Infosurv will help you with every decision along the way. Our goal is to use our experience and expertise to make the process as easy and stress-free as possible.
Marketing Surveys : Analysis
Infosurv offers insightful analysis of your data standard to all of our marketing survey packages. Our standard computer-generated analysis reports are designed to provide a variety of statistical, graphical and verbatim results summaries. For clients requiring a more robust analysis of their marketing surveys, we offer the professionally-designed, customized reports including banner reports, custom Excel spreadsheet reports, significance testing, manual coding of qualitative responses, and other special requests.
To learn more about the Infosurv Experience™ please click on the links below to see how Infosurv assists clients through the design, administration, and analysis stages of the market survey process:
