Online Survey Design
Our in-house research shows that respondent attitudes are a better predictor of future behavior than past behavior. We believe that a well-designed online survey is defined by the quality, not quantity, of the questions. Our brief and highly usable online surveys are specifically designed to accurately measure attitudes that affect real business metrics, like return on investment (ROI) for new product and services.Infosurv begins by designing a customized online survey for your organization, or taking your existing survey and preparing it to be administered via the Internet. Infosurv offers questionnaire design consultation services standard to all clients, and reviews all online survey instruments to assure validity, reliability, and bias reduction.
Applying our years of online research experience and expertise, Infosurv can help compose a highly relevant survey instrument that will yield sound and valid conclusions while achieving the maximum survey response ratepossible.
As an optional service, one of our marketing research consultants can work interactively with the client to create an online survey questionnaire “from scratch” tailored specifically to their information needs and strategic objectives.
Infosurv utilizes rigorous research methodologies to assure the reliability and effectiveness of all of our online surveys. Various technically advanced features can be built into our online surveys to assure a smoother operation and more complete survey results, including page-level branching logic to assure respondents are shown only relevant items, response verification to assure all required questions are completed, and a save-and-resume feature to allow users to save and later resume a partially completed survey.
For more detail regarding these and other unique survey design services and technical features that we offer, please request a free copy of our brochure.