Infosurv Resource Center

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  • Employee Pulse Surveys: Fad or Solution?
    Technology and access to the internet have combined to give us the latest craze in employee engagement measurement: pulse surveys. Proponents of...
  • Rockin’ the MROC: Get More From Your Research
    MROC stands for Marketing Research Online Community. Forrester Research coined the term in their 2008 report titled, “Will Web 2.0 Transform Market...
  • Customer Pulse Surveys: How Much is Too Much?
    With the proliferation of DIY survey tools, it is easier than ever to survey your customers. So easy, in fact, that many...
  • Your Employee Research Data Is In! Now What?
    Many marketing researchers enjoy the anticipation of digging into a new or expanded data set. However, others feel completely overwhelmed, looking at...
  • Watchwords for Interpreting Customer Research: Improve and Grow
    Why do companies research their customers? Whether to measure customer satisfaction and loyalty or to evaluate the customer experience, there are two...
  • Interpreting Marketing Research Data for Maximum Impact
    Many marketing researchers believe that interpreting the resulting survey data is the most fun and interesting part of the job. Reviewing the...
  • Tips for Collecting Better Data in Employee Surveys
    Conducting survey research with employees presents a different set of challenges than research with customers or prospects. While it is certainly easier...
  • Three Important Data Collection Issues for Marketing Research
    At its most basic level, marketing research is about getting information to help businesses make decisions and solve problems. That means asking...
  • Get a Better Response Rate with Customer Surveys!
    Businesses are often surprised to learn that their customers may not want to participate in survey research. “But our customers love us!”...
  • Want Better Data? Follow These 6 Tips to Ask Better Questions
    Questions are the heart of marketing research, but they are often not given the thoughtful consideration that they deserve in that role....
  • Improve Customer Satisfaction Surveys With These Six Question Tips
    Many companies today do their customer satisfaction surveys in-house. Many of them are a one- or two-question post-transaction survey, but many attempt...
  • Avoid These Six Question Mistakes in Your Employee Engagement Surveys!
    Many companies, being seduced by the obvious cost savings, are trying to do their own Employee Surveys. There is an obvious dilemma...
  • The Benefits of Geotracking
    One of the most exciting – and controversial – new applications of mobile marketing research is geofencing or geotracking. Using specialized software,...
  • Global Standards for Mobile Research Released by ESOMAR
    ESOMAR, the global organization for marketing research, recently issued its Guideline on Mobile Research. In collaboration with the Global Research Business Network,...
  • Mobile Marketing Research and Panel Sample: Yes, Please!
    Online survey panels have proliferated over the past few years – seems like everyone has an online panel (or at least an...
  • The Unique Ethical Challenges of Mobile Research
    As smartphones become ubiquitously integrated into our daily lives, they become more than a device as they contain all the information and...
  • Wearables: New Mobile Marketing Research Device?
    Wearable devices are the latest technology craze. Perhaps AppleWatch is the most popular example, but wearable devices usually have a smart sensor...
  • How Will the 5G Revolution Impact You?
    The establishment of a ubiquitous wireless network has been compared to the fourth industrial revolution, with an impact comparable to that of...
  • Think Mobile!
    Despite the ubiquity of mobile devices in our own lives, marketing researchers have been slow to commit to mobile devices as the...
  • Cost of Christmas becomes Brand Story for PNC
    Over thirty years ago, PNC began their whimsical holiday tradition of calculating the cost of Christmas, as defined by the twelve gifts...