Infosurv Resource Center

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  • The Benefits of Geotracking
    One of the most exciting – and controversial – new applications of mobile marketing research is geofencing or geotracking. Using specialized software,...
  • Global Standards for Mobile Research Released by ESOMAR
    ESOMAR, the global organization for marketing research, recently issued its Guideline on Mobile Research. In collaboration with the Global Research Business Network,...
  • Mobile Marketing Research and Panel Sample: Yes, Please!
    Online survey panels have proliferated over the past few years – seems like everyone has an online panel (or at least an...
  • The Unique Ethical Challenges of Mobile Research
    As smartphones become ubiquitously integrated into our daily lives, they become more than a device as they contain all the information and...
  • Wearables: New Mobile Marketing Research Device?
    Wearable devices are the latest technology craze. Perhaps AppleWatch is the most popular example, but wearable devices usually have a smart sensor...
  • How Will the 5G Revolution Impact You?
    The establishment of a ubiquitous wireless network has been compared to the fourth industrial revolution, with an impact comparable to that of...
  • Think Mobile!
    Despite the ubiquity of mobile devices in our own lives, marketing researchers have been slow to commit to mobile devices as the...
  • Cost of Christmas becomes Brand Story for PNC
    Over thirty years ago, PNC began their whimsical holiday tradition of calculating the cost of Christmas, as defined by the twelve gifts...
  • The Future of Survey Research in Marketing
    Let’s face it. Surveys are getting a bad name. Despite having served marketers well for decades as a valuable tool, the quality of...
  • Revolutionary Technologies changing New Product Development Research
    One of the biggest challenges for new product marketing research has been how to effectively, and realistically describe or simulate the new...
  • The Future of Marketing Research: Spreading the Love
    As purchasing power increasingly moves to Millennials, so they will become the primary subjects of most companies, and hence most marketing research....
  • Is Artificial Intelligence in the Survey of the Future?
    The respondent of the future will be a digital native. According to Felix Rios, of ESOMAR, “These shoppers of tomorrow arrive fully...
  • Kill Survey Pages: Scroll On!
    To scroll or not to scroll? Is that the question? There is some debate in the user experience industry over scrolling vs. flipping...
  • What’s the Right Survey Length?
    More than a decade ago, several bright minds in the marketing research world did some research-on-research and decided that 20 minutes was...
  • No More Surveys? The Impact of Apps on Marketing Research
    Marketing Research industry expert and prognosticator Ray Poynter caused a stir in research years when he proclaimed that the future of marketing...
  • Combine Qualitative and Quantitative for Richer Insight
    It is no longer a question in marketing research design of whether you should use qualitative or quantitative methods. The answer is...
  • The Future of Marketing Research: Text Analytics
    While a long-term topic of discussion in the marketing research world, there does seem to be general agreement that it’s not a...
  • There is No Value in Customer Experience – Or Is There?
    Peter Fader, Wharton Professor and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, is fond of saying: “There...
  • The Synergism of Tech and CX
    As Gartner reported in 2016: 89% of companies expect to compete mostly on customer experience, versus 36% in 2012, Fewer than half...
  • CX and UX: Collaborate and Conquer!
    There are a lot of X’s flying around these days, and we’re not talking about superheroes. We’re talking about customer experience (CX)...