Infosurv Resource Center

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  • The Case for Marketing Research
    At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40%...
  • Behavioral Data Improves Marketing Research
    Marketers have it tough. It’s always been challenging to understand the intrinsic values and motivations that drive consumer behavior, but now we...
  • Combining Behavioral and Survey Data for Better Insights
    Merging behavioral or observed data with survey data is not new. However, technology has given us the ability to go much deeper...
  • Behavioral Data: What is it? (Part One)
    Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all...
  • Improving Employee Research with AI
    Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is...
  • Fun Stats About the Fourth!
    When you think of holidays that Marketers love, the Fourth of July may not pop to mind like Christmas, Halloween, and Easter....
  • Design Thinking and What It Means for Marketing Research
    Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up...
  • Customer Engagement: A Step Beyond Customer Satisfaction, Loyalty, and Experience
    You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for...
  • Are Generation Wars Turning into Engagement Wars?
    A recent survey by Axios found that Millennials are the most likely generation to say that Boomers have made things worse for...
  • From Project to Conversation: Getting the Most Out of Marketing Research
    Marketing researchers generally think in terms of projects. After all, most of what we do is project management: figuring out what needs...
  • 15 Questions to Ask Your Employees about Your Customers
    If you are working in the office today, lift your head up and look around. What do you see? People sitting in...
  • Lessons Learned from Employee Engagement Success!
    While most executives have bought into Employee Engagement at the conceptual level, not all executives are completely sold on the reality of...
  • Is It Time to Start Measuring Customer Engagement?
    In the olden days, there was customer satisfaction. It was measured on a five-point scale, from “very satisfied” to “very dissatisfied.” And...
  • 7 More Tips to Get the Right Sample – Part 2
    In Part 1 of this two-part series, we talked about the problem of sample quality afflicting the marketing research industry. Using ESOMAR’s recent...
  • 6 Tips to Getting the Right Sample – Part I
    While no one in marketing research likes to talk about it, sample quality is a huge issue. Both in terms of sourcing...
  • Confused by Customer Experience? Let us help!
    There is much focus on customer experience in marketing these days and for a good reason. Gartner predicts customer experience will be...
  • Employee Satisfaction vs. Employee Engagement: Both, Either, Neither?
    Answer this quickly! Which would you prefer: an engaged employee or a satisfied employee? Most of you will say you would rather have...
  • Employee Pulse Surveys: Fad or Solution?
    Technology and access to the internet have combined to give us the latest craze in employee engagement measurement: pulse surveys. Proponents of...
  • Rockin’ the MROC: Get More From Your Research
    MROC stands for Marketing Research Online Community. Forrester Research coined the term in their 2008 report titled, “Will Web 2.0 Transform Market...
  • Customer Pulse Surveys: How Much is Too Much?
    With the proliferation of DIY survey tools, it is easier than ever to survey your customers. So easy, in fact, that many...