A New Frontier for MR – Big Data

Should We Be Worried? Imagine there is a President of the Market Research Industry addressing us today.  I believe our leader would open with declarations mirroring those of John F. … Read More

Hacking the Wisdom of Crowds

In the computer world, hacking refers to coming up with an elegant and novel way of achieving something with software that subverts some previous constraint.   In recent years, computer … Read More

When Are Crowds Unwise?

The wisdom of crowds theory has its fair share of skeptics, and with good reason.  When we look around us, we see lots of examples of crowds acting unwise.  Lynch … Read More