You Will Learn:
- 3 Proven Methodologies to Avert Disengaged or Fraudulent Respondents
- How to Identify & Eliminate Common Data Manipulation Tactics
- The Cost of Not Following Data Integrity Best Practices
Executive Summary
Online research is quickly becoming the preferred methodology to companies worldwide, and for good reason. An online survey environment provides faster turn-around time, lower cost, and in most cases, higher data quality when compared to traditional survey methods. To achieve this however, actions must be taken to protect the integrity of your survey data before the first response is collected. In this white paper, you will learn 3 proven methodologies for protecting survey data integrity and how to identify and defend against common data manipulation tactics.