You Will Learn:
- How to exploit research to gain unparalleled understanding into the unspoken desires of your customers
- Proven survey methods that target unique business challenges
- How to leverage online survey tools to get better information more quickly and affordably
- How the New York Times dramatically boosted its circulation—all through deriving the importance of key variables in their business environment
Executive Summary
What drives the behavior of your customers? With appropriate survey analysis tools like “derived importance,” the topic of this paper, you can turn research data into actionable knowledge—and learn how to better connect with your customers in the process…
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