It’s About The Relationship

The movie Moneyball, starring Brad Pitt and Jonah Hill, documented how a small, struggling professional baseball team used analytics to compete against larger, better-funded teams. That seems to be happening … Read More

So much Data, So Little Insight

Every article you can find about trends in marketing research includes technological advances that yield more and more data: artificial intelligence, automated online surveys, mobile, cloud computing, data analytics, the … Read More

Delivering a Great CX: What Does It Take?

Solvvy, the AI and machine learning customer service platform, recently commissioned a survey and produced an infographic titled “The Building Blocks of Customer Experience.” In this infographic, Solvvy shows how … Read More