Think Mobile!

Despite the ubiquity of mobile devices in our own lives, marketing researchers have been slow to commit to mobile devices as the first line of approach for online surveys. We … Read More

Kill Survey Pages: Scroll On!

To scroll or not to scroll? Is that the question? There is some debate in the user experience industry over scrolling vs. flipping pages. And that debate has spilled over … Read More

What’s the Right Survey Length?

More than a decade ago, several bright minds in the marketing research world did some research-on-research and decided that 20 minutes was the right length for a survey. Balancing response … Read More