The Benefits of Geotracking

One of the most exciting – and controversial – new applications of mobile marketing research is geofencing or geotracking. Using specialized software, researchers draw a virtual fence around a geographic … Read More

How Will the 5G Revolution Impact You?

The establishment of a ubiquitous wireless network has been compared to the fourth industrial revolution, with an impact comparable to that of the printing press and the internet itself. TechRepublic, … Read More

Think Mobile!

Despite the ubiquity of mobile devices in our own lives, marketing researchers have been slow to commit to mobile devices as the first line of approach for online surveys. We … Read More

Kill Survey Pages: Scroll On!

To scroll or not to scroll? Is that the question? There is some debate in the user experience industry over scrolling vs. flipping pages. And that debate has spilled over … Read More