Survey Questions on Employee Retention: What to Ask

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Employees are expensive. Depending on your industry, estimates of total compensation range between 20% and 30% of gross revenue. And we all know it is always less expensive to keep a good, experienced employee than to hire and train a new employee. And yet many businesses let that knowledge and experience walk out the door every day, never to return.

An employee retention survey by Infosurv Research can help you keep your best talent by measuring overall satisfaction, identifying those areas that need improvement and by giving you the understanding that can increase employee retention. And of course, that saves money!

Employee Retention Survey Design

At Infosurv Research, the employee retention survey process begins with the questionnaire. Infosurv includes questionnaire design consultation services in all client projects, and reviews all survey instruments for employee retention to assure validity, reliability, and bias reduction. Applying our years of employee research experience and expertise, Infosurv Research makes sure your questionnaire is a highly relevant survey instrument that will yield sound and valid conclusions while achieving the maximum survey response rate possible. There are three ways to achieve this questionnaire:

  • One of our experienced professional marketing research consultants can work interactively with you to create an employee retention questionnaire “from scratch” tailored specifically to your information needs and strategic objectives.
  • We can use your existing survey and prepare it to be administered to your employees.
  • We can begin with one of our professionally-designed employee retention survey templates and then work interactively with you to customize the survey template to your specific needs.

While most employee retention surveys are administered online, we can also administer the questionnaire by telephone, onsite computer kiosk, paper or mobile, or using multiple modalities, in order to achieve the highest possible response rate.

For more information on the business impact of employee research, please download our ebook:

Our standard employee retention surveys cover nearly every facet of employee retention, including:

  • Overall satisfaction
  • Corporate culture
  • Supervisor relations
  • Training
  • Pay and benefits
  • Work environment
  • Communications

In addition to questions assessing employee retention, Infosurv Research is committed to helping you get the optimal business intelligence from every project. To do this, we also often include questions that help you tap into your employees’ knowledge of customers and other areas of your business, such as:

  • Brand knowledge and delivery
  • Customer issues, opportunities and information needs
  • Competitive intelligence

Infosurv Research utilizes rigorous research methodologies to ensure the reliability and effectiveness of all of our employee retention surveys. Various technically advanced features can be built into our online surveys to ensure smoother operation and more complete survey results. Infosurv Research uses page-level branching logic to ensure respondents see only relevant items, response verification to ensure all required questions are completed, and a save-and-resume feature to allow users to save and later resume a partially completed survey.

For more detail regarding our employee retention survey design services that we offer, please contact us.

Employee Retention Survey Administration

Once the employee retention survey is designed, Infosurv Research will consult with you to determine the best security level, incentives, deadlines, and respondent notification method for your particular project. We will help you with every decision along the way, applying our experience and expertise to make the process as easy and stress-free as possible.

Data security is a key concern with employee surveys. Infosurv has developed proprietary methods to protect the security of your employee retention survey while maintaining respondent anonymity. Using our unique Personal Access Code (PAC) system, we can virtually guarantee against duplicate or unauthorized responses while maintaining 100% respondent anonymity. Infosurv Research protects employee anonymity by stripping response data of all identifying information (including Personal Access Codes) before passing the survey results to you.

Over the years, we’ve identified several techniques to maximize survey response rates and effectiveness. For online employee retention surveys, we send a personalized email invitation to each employee with simple directions how to access and complete the survey. Infosurv Research embeds each survey link with respondents’ unique Personal Access Code (PAC) and/or demographic data. This means that when the respondent clicks on their link to access the survey, we can automatically identify them, validate their responses, and even assign them to a specific demographic subgroup for analysis. In order to maximize survey response rates, Infosurv Research also sends personalized email reminders to uncompleted respondents to encourage their participation.

Clients can track the results of their survey in real-time throughout the survey administration period. Our secure, real-time, 24/7 reports menu allows clients to login via a secure link and obtain their current survey response rate, review preliminary results, and even download an updated raw data file.

For more detail regarding these and other unique survey administration services and technical features that we offer, please give us a call or send an email to [email protected].

Employee Retention Survey Analysis

Employee retention survey results data is useless without insightful analysis. Our in-house data analysis staff and senior marketing research consultants are trained to turn your raw survey responses into meaningful and actionable conclusions shown to impact positively real business metrics. Obviously, employee retention survey results should improve employee productivity and retention rates. However, the retention of your employees can also directly impact your customers in terms of the quality of the services delivered to them by employees, your ability to maintain your brand position, and the ease with which your employees accept and adapt to change.

We offer a range of survey analysis packages to match every need and budget:

  • Our standard analysis reports are designed to provide a variety of statistical, graphical and verbatim results summaries, all “cut” by relevant respondent subgroups.
  • For clients requiring a more robust analysis solution, we offer the professionally-designed, customized Infosurv Research Insights Report. This report includes a number of proprietary analysis features and can also provide survey benchmarking against normative data
  • Infosurv Research also offers a variety of custom analysis solutions including banner reports, custom Excel spreadsheet reports, significance testing, manual coding of qualitative responses, and other special requests to meet each client’s needs.

For more detail regarding the various analysis packages that we offer, please give us a call or send an email to [email protected].


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