Roxanne Strohmenger of Forrester Research recently blogged about her upcoming report on prediction markets for market research. We’re looking forward to her full report due out in early Spring. In Roxanne’s words, here’s what you can expect:
To help market research professionals understand what innovative research techniques are out there, I am launching a report series this year that will cover some of these innovative methods. To kick off the series, I have focused on prediction markets. Why? Because I see this extremely underutilized method as a valuable tool in the long, expensive, and arduous process of product and concept testing….This is definitely a methodology that should become a staple of any market research professional’s tool kit.
You can read Roxanne’s full post on the Forrester Blog for Market Insights Professionals.