In the Spring 2011 Greenbook Research Industry Trends report, we reported that nearly 20% of professional researchers plan to use prediction markets in the future. Remarkably, 4 of 5 of you are missing out on this new and powerful methodology! If you’re not yet up-to-speed on what prediction markets mean for consumer research, this webinar is for you.
Infosurv VP of Marketing, Kyle Burnam will detail how to identify “winning” concepts via Prediction Markets, and also which attributes should be retained and which ones added to ensure a successful product launch. You can expect an insightful dialogue on how to blend the critical aspects of both quantitative and qualitative research into a single research project. We’ll also explain how you can go from raw concepts, to refined “winners” in a matter of just 10 days.
Key Take-away’s
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How to leverage Prediction Markets for concept optimization
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How to isolate the key drivers behind a new concept
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How to determine which concepts have the greatest likelihood of success via Net Attraction Scoring.
Title: Identify & Improve Great Concepts – Using prediction markets and respondent collaboration to select and optimize concepts poised for success
Date: Thursday, September 8, 2011
Time: 11:00 AM – 12:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
There’s only one more week to register and space is limited. Join our webinar for insight that will revolutionize the way you perceive concept screening.
Reserve your seat now at: https://www2.gotomeeting.com/register/165181250
