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Insider Blog

Improve Your Business with Marketing Research

November 29, 2018

Successful entrepreneurs use market research to keep up with trends, make better business decisions and maintain their company’s competitive edge. Regardless of whether you’re starting or expanding your business, research is vital to understanding your target markets and increasing sales. According to […]

Why Black Friday Is Bad

November 21, 2018
Black Friday

Black Friday, the day when historically retailers saw balance sheets move from the red ink and into the black, or profitability, has become like a bad fungus … creeping further and further out into the world around it.  Maybe it’s […]

Tips for Retaining Talent

November 19, 2018
Employee Turnover

Winning the talent game means winning the retention game – but this isn’t always a walk in the park, especially when you’re juggling employees with vastly different needs and motivators (think Boomers vs. Millennials).  However, in a strong economy with […]

Tips for Preparing Your 2019 Marketing Research Budget

November 14, 2018
Marketing Research Budget

If you are in the middle of preparing your 2019 marketing research budget, count yourself lucky! Many organizations do not have separate marketing research budgets but simply bury them as an afterthought in their Marketing budgets. But even if no […]

Blockchain in MR: Savior or Curse?

November 9, 2018
Blockchain Technology

Everyone is talking about Blockchain and how it will disrupt this industry or that market. Between 2017 and 2022, the global blockchain market is expected to be 20 times larger, to a $7.7 billion market. Investors have already put more […]

Machine Learning is Disrupting HR: What You Must Know

November 7, 2018
Machine Learning

Traditionally, the collection, processing, and production of HR analytics have been a manual (or at best semi-automated) and slow process. Considering the wide range of responsibilities that HR leads, including finding the right talent for the right job, compensation and […]

Cutting the Cord: How to Transition a Customer Tracking Study from Phone to an Online Survey

October 31, 2018
Phone Survey

If you’re starting a customer tracking survey today, you’re probably going to go with an online survey methodology. Assuming you have your customers’ email contact information, that is a great, cost-efficient approach. However, what do you do if you have […]

So much Data, So Little Insight

October 26, 2018
Data Scientist

Every article you can find about trends in marketing research includes technological advances that yield more and more data: artificial intelligence, automated online surveys, mobile, cloud computing, data analytics, the Internet of Things (IoT), and behavioral economics. According to Leonard […]

8 HR Trends to Keep Your Employee Research on Point

October 25, 2018
Hr Trends

Many companies conduct employee research for critical reasons: to track the impact of their actions, to see how they are doing, and to identify areas where they need to improve. However, a slavish devotion to trending might lead to your […]