Technology is a wonderful thing, and it can be quite fairly stated that it and people’s nearly ubiquitous access to the internet have completely – and rapidly – transformed survey … Read More
Ten Best Practices for Your Employee Survey
Employee engagement is big business. Companies spend over $700 million annually in employee engagement programs and a lot that is spent on measuring and tracking employee attitudes and behaviors. So, … Read More
Delivering a Great CX: What Does It Take?
Solvvy, the AI and machine learning customer service platform, recently commissioned a survey and produced an infographic titled “The Building Blocks of Customer Experience.” In this infographic, Solvvy shows how … Read More
Build that Wall! The Survey Wall
Have any of these situations ever happened to you? You’re reading an article and are just getting interested when – BAM! – you’re asked to pay to finish the article. … Read More
Win Big with Employee Recognition!
Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s a universal human desire. Moreover, employee recognition delivers … Read More
The State of Marketing Research
Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS’ The Guide to Measuring not Counting, Editor of … Read More
No-Cost Ways to Increase Employee Engagement
During the last great recession, we worked with a hospitality company who had a severe morale problem. The Chief People Officer recommended to the CEO that we conduct an employee … Read More
7 HR Challenges and How Employee Research Can Help
Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing, offshoring, and contract workers. Today’s employment environment is … Read More
The Case for Marketing Research
At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40% of marketers use marketing research in their decision-making. … Read More