Win Big with Employee Recognition!

Everyone, at some level and perhaps despite what they will tell you, wants to be recognized for a job well done. It’s a universal human desire. Moreover, employee recognition delivers … Read More

The State of Marketing Research

Ray Poynter is the author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS’ The Guide to Measuring not Counting, Editor of … Read More

7 HR Challenges and How Employee Research Can Help

Low unemployment, rapidly changing technology, changing demands from different segments of the workforce, the demand for transparency, allegations of sexual harassment, outsourcing, offshoring, and contract workers. Today’s employment environment is … Read More

The Case for Marketing Research

At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40% of marketers use marketing research in their decision-making. … Read More

Behavioral Data: What is it? (Part One)

Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all know that surveys aren’t perfect: our samples may … Read More

Improving Employee Research with AI

Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is not surprising as both methodologies promise to help … Read More