Insider Blog
On my way to Denver, CO, for the most recent CASRO conference, my wife and I spent a few days in Estes Park, at the renowned Stanley Hotel. For those of you who are not Stephen King fans, this is […]
The Council of American Survey Research Organization (CASRO) held their 39th Annual Conference in Denver September 29 through October 2 of this year. Infosurv Research, a long time CASRO member, was delighted when the CASRO leadership honored our own Pete […]
Many corporations spend million – if not hundreds of millions – on marketing campaigns to build their brand with customers. But one of the most cost-effective programs for brand building is sitting in the cubicle next to you: your employees. […]
Recently, research by American Express revealed that receiving great customer service triggers the same reactions in the brand as feeling loved. When 1,620 consumers were tested under laboratory conditions, 63% said they felt their heart rate increase when they thought […]
There is nothing new about the importance of Employee Engagement as a measure of company health. CEOs, Consultants, Academics, and all sorts of people have been talking about it for years. Here are some classic examples: “To win in the […]
Congratulations! You have just received the results of your company’s annual Employee Satisfaction Survey. You now have measurements of the five key elements of Employee Engagement and a vast array of data on everything from perceptions of company leadership to […]
A Typical Exit Scenario: Manager: Thanks for coming in. We’re sorry to see you go, so I’d like to conduct an exit interview with you. Exiting Employee: Okay. Manager: What made you dissatisfied with your employment here? Exiting Employee: I’m […]
Consumption figures, social media activity, CRM reports and other streams of big data have caused seismic, irreversible shifts throughout the business intelligence landscape. That’s what some in the industry believe, asserting that waves of change threaten “traditional” research agencies either […]
Crowdsourcing vs. Targeted Sampling: Can the “Crowd” Predict the Behavior of your Target Consumer?
Thursday, February 21, 2013 1:00 PM – 2:00 PM EST The “wisdom of crowds” has taught us that the general population can be very effective at predicting future outcomes. But can the crowd predict the behavior of your target customer? […]