Insider Blog
Mystery Shopper Scams
You probably reached this page by searching for “www.infosurvgroup.com”, “Infosurv mystery shopper”, or something similar. If this is you, we want you to know that the check you have received IS A FRAUD. Now, let us explain. Recently, a new […]
Your Customer Sat Scores May Not Tell You the Whole Truth
New research suggests high customer satisfaction scores may be worthless if you’re not measuring customers’ emotions. Researchers from one of Europe’s leading institutes, Hogeschool-Universiteit Brussel (HUB), recently conducted a study that determined emotions not only substantially impact customer satisfaction, loyalty, and […]
Is Crowdsourcing Right for Your Organization?
Crowdsourcing is one of the newest market research tools. Many large organizations such as Starbucks, Nokia, Dell, IBM, 3M, and Netflix are embracing it to learn more about what their clients and prospects want and need. But what is it […]
7 Steps for Gaining Better Insights from Marketing Research
Marketing research is a fundamental tool to help firms discover compelling actionable insights. How can you get more and better information? Here are 7 steps to consider in your quest: Review what you already know. Perhaps you are rolling out […]
We Moved our Office!
After six short years in our Buckhead office, we decided it’s time for a change. To accommodate our growing team, we’re pleased to announce that we’ve moved our office into a much larger space at Lakeside Commons, just north of […]
Join us @ THE Market Research Technology Event
Infosurv’s own Kyle Burnam will be in Las Vegas next week for THE Market Research Technology Event. We’re excited to hear from Jane McGonigal, Stan Sthanunathan, and host of fantastic speakers at this year’s conference. If you’re attending, join us at Booth […]
Just Released: Spring 2012 GreenBook Industry Trends Report
The 11th edition of the GreenBook Research Industry Trends (GRIT) Report is here! Still the leading and most comprehensive survey of the global market research industry, the newly retooled initiative reveals exclusive research insight and projections for the 2012 and […]
2012 Brings New Additions to Infosurv
Infosurv is primed and ready for the New Year, adding two experienced market research professionals with wide-ranging, bona fide backgrounds to our troupe of researchers. Lenni Moore rejoins our team as Director of Client Services after a term with Millward Brown […]
iCE Prediction Markets Adapted for 2012 GOP Run for the White House
Proves Same Accuracy of Predictions for Targeted and General Population Samples Preceding the January 31st Florida Republican Primary, Infosurv launched an iCE prediction market asking a general population of Americans the key question whose answer played a pivotal role in […]