Insider Blog
iCE Selected as IIR EXPLOR Award Finalist
We’re proud to announce that iCE has been selected as a finalist for the prestigious IIR EXPLOR Award recognizing the most innovative new market research methodologies. As a finalist, we’ll be presenting our iCE methodology at the 2010 The Market […]
Infosurv @ AMA’s Marketing Research Conference
Infosurv & Randy Berkowitz of Combe will be presenting “Tapping the Wisdom of Crowds to Predict the Future – Prediction Markets for Concept Testing” at AMA’s Marketing Research Conference held 9/26-9/29 at the Hilton in Atlanta. You can also find […]
Infosurv Among Top Inc. 5000 Companies For Third Consecutive Year
We are pleased to announce Inc. Magazine’s recognition of Infosurv as one of America’s fastest growing companies. Inc. Magazine’s annual ranking of the 5000 fastest-growing private companies in the country recently placed Infosurv among the top 15 advertising and marketing […]
World Cup, Media Bias, & “Paul the Octopus”
This big news today is that 1) Spain won the 2010 FIFI World Cup, and 2) Paul the Octopus knew it all along. Paul is an “animal oracle” living at the Sea Life Centre in Germany who correctly predicted the outcomes […]
iCE is on the web
We’ve recently launched a new website www.icepredict.com with lots of great resources about prediction markets, the wisdom of crowds, and iCE. On the site you’ll find Frequently Asked Questions, a Product Features Comparison, a Resources Library, and an more information on […]
Hacking the Wisdom of Crowds
In the computer world, hacking refers to coming up with an elegant and novel way of achieving something with software that subverts some previous constraint. In recent years, computer hacking has inspired a new term called life hacking, which […]
When Are Crowds Unwise?
The wisdom of crowds theory has its fair share of skeptics, and with good reason. When we look around us, we see lots of examples of crowds acting unwise. Lynch mobs come to mind, as do street rioters, Nazi soldiers, […]
Prediction Market Outputs: Odds & Ends
If you survey the prediction market landscape, you’ll notice that the outputs that PM’s provide fall into one of two categories: odds & ends. By “odds” I’m referring to the probability of a certain future outcome occurring. For example, “The […]
Crowdsourcing vs. Crowdassessing
Prospective clients interested in our iCE prediction market technology often ask whether it’s a crowdsourcing tool. My standard answer is “kinda.” The term crowdsourcing is defined on Wikipedia as: …the act of outsourcing tasks, traditionally performed by an employee […]