Marketers have it tough. It’s always been challenging to understand the intrinsic values and motivations that drive consumer behavior, but now we are faced with nearly constant change in the … Read More
Combining Behavioral and Survey Data for Better Insights
Merging behavioral or observed data with survey data is not new. However, technology has given us the ability to go much deeper with this in online behavior, even at the … Read More
Behavioral Data: What is it? (Part One)
Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all know that surveys aren’t perfect: our samples may … Read More
Improving Employee Research with AI
Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is not surprising as both methodologies promise to help … Read More
Fun Stats About the Fourth!
When you think of holidays that Marketers love, the Fourth of July may not pop to mind like Christmas, Halloween, and Easter. However, Independence Day ranks right up there as … Read More
Design Thinking and What It Means for Marketing Research
Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up with marketing research in many situations. So, let’s … Read More
Customer Engagement: A Step Beyond Customer Satisfaction, Loyalty, and Experience
You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for now, it almost goes without saying that customer … Read More
Are Generation Wars Turning into Engagement Wars?
A recent survey by Axios found that Millennials are the most likely generation to say that Boomers have made things worse for their generation, with 51% of Millennials agreeing. Gen … Read More
From Project to Conversation: Getting the Most Out of Marketing Research
Marketing researchers generally think in terms of projects. After all, most of what we do is project management: figuring out what needs to be done to answer business questions, putting … Read More