Insider Blog
At the June 2018 Insight Innovation Exchange in Atlanta, Michael Cumberbatch from Google noted that his research showed that only about 40% of marketers use marketing research in their decision-making. While this statistic seems strange, further investigation confirms that it […]
Marketers have it tough. It’s always been challenging to understand the intrinsic values and motivations that drive consumer behavior, but now we are faced with nearly constant change in the touchpoints and interactions available to the consumer in the marketplace. […]
Merging behavioral or observed data with survey data is not new. However, technology has given us the ability to go much deeper with this in online behavior, even at the individual level. It’s not just about a greater quantity of […]
Using behavioral data to learn about consumer preferences and behavior is a very hot topic for marketing researchers. After all, we all know that surveys aren’t perfect: our samples may not be representative, our respondents’ memories may be flawed, our […]
Artificial Intelligence (AI) and Machine Learning (ML) are popular topics for just about any business function, in any industry. And that is not surprising as both methodologies promise to help us work smarter, faster, and with better insights and information. […]
When you think of holidays that Marketers love, the Fourth of July may not pop to mind like Christmas, Halloween, and Easter. However, Independence Day ranks right up there as people eat, drink, and celebrate the good old US of […]
Design Thinking is getting much press among those dealing in the Front End of Innovation (FEI). Additionally, it seems to bump up with marketing research in many situations. So, let’s explore Design Thinking and what it means for marketing research. […]
You can check out many of our previous blogs on the topic of customer engagement for more detail and statistics, but for now, it almost goes without saying that customer engagement is a hot topic in marketing. Some have even […]
A recent survey by Axios found that Millennials are the most likely generation to say that Boomers have made things worse for their generation, with 51% of Millennials agreeing. Gen Xers are also likely to blame the Boomers, with 42% […]