Interactive Survey Design
Infosurv begins by designing a customized interactive survey for your organization, or taking your existing survey and preparing it to be administered via the Internet, telephone, fax, or paper. Infosurv offers questionnaire design consultation services standard to all clients, and reviews all interactive survey instruments to assure validity, reliability, and bias reduction.
Applying our years of market research experience and expertise, Infosurv can help compose a highly relevant survey instrument that will yield sound and valid conclusions while achieving the maximum survey response rate possible.
As an optional service, one of our marketing research consultants can work interactively with the client to create a interactive survey questionnaire “from scratch” tailored specifically to their information needs and strategic objectives. Alternatively, we can begin with one of our professionally- designed interactive survey templates and then work interactively with the client to customize the survey to their specific needs.
Our in-house research shows that market attitudes are a better predictor of future behavior than past behavior. Our interactive surveys are specifically designed to accurately measure attitudes that affect real business metrics, like return on investment (ROI) for new product and services.
Infosurv utilizes rigorous research methodologies to assure the reliability and effectiveness of all of our interactive surveys. Various technically advanced features can be built into our online surveys to assure a smoother operation and more complete survey results, including page-level branching logic to assure respondents are shown only relevant items, response verification to assure all required questions are completed, and a save-and-resume feature to allow users to save and later resume a partially completed survey.
For more detail regarding these and other unique survey design services and technical features that we offer, please request a free copy of our brochure.
Interactive Survey Administration
Once the interactive survey design phase is complete, Infosurv will consult with you to determine the best security level, incentives, deadlines, and respondent notification method for your particular project. We will help you with every decision along the way, applying our experience and expertise to make the process as easy and stress-free as possible.
Through our relationships with various sampling partners, Infosurv can provide targeted respondent sampling services for clients without a list of potential interactive survey respondents. We invite pre-screened, valid survey respondents to complete your consumer opinion research study, and include in our pricing all relevant respondent incentives. Infosurv guarantees our clients that all survey quotas will be met at a fixed cost per completed survey.
Typical consumer samples achieve a distribution in terms of gender, region, race and household income that is very similar to United States averages per the latest US Census data, or we can generate a sample targeted at a particular demographic or behavioral subgroup. Both B2C and B2B samples are also available.
Clients can track the results of their survey in real-time throughout the survey administration period. Our secure real-time, 24/7 reports menu allows clients to login via a secure link and view their current survey response rate, review preliminary results, and even download an updated raw data file.
For more detail regarding these and other unique survey administration services and technical features that we offer, please request a free copy of our brochure.
Interactive Survey Analysis
Consumer Opinion survey results data is useless without insightful analysis. Our in-house data analysis staff and senior marketing research consultants are trained to turn your raw survey responses into meaningful and actionable conclusions. We carry a range of survey analysis packages to match every need and budget.
Our standard computer-generated analysis reports are designed to provide a variety of statistical, graphical and verbatim results summaries. All of our reports can be “cut” by respondent subgroups or time periods.
For clients requiring a more robust analysis solution, we offer the professionally-designed, customized Infosurv Insights Report. This report includes a number of proprietary analysis features as outlined in our brochure. Infosurv can provide survey benchmarking against normative data for an additional fee. We also offer a variety of custom analysis solutions including banner reports, custom Excel spreadsheet reports, etc.
Custom Analysis Solutions
In addition to the options outlined above, we offer a variety of custom analysis solutions including banner reports, custom Excel spreadsheet reports, significance testing, manual coding of qualitative responses, and other special requests.
For more detail regarding the various analysis packages that we offer, please request a free copy of our brochure.