The Many Advantages of Online Marketing Surveys From Infosurv
Increasingly, marketing professionals are looking to online marketing surveys for their consumer research needs. And it’s no wonder – online marketing surveys offer unique benefits over traditional print and telephone surveys.
Real-time results – Data is collected as it is received. Access to live data means results can be turned into effective business initiatives fast.
Human error reduction – Online marketing surveys produce more reliable results by eliminating manual data entry.
User-friendly design – Our online marketing surveys feature easy to understand instructions, simple navigation, multiple language options, follow-up reminders and other elements that encourage recipients to respond.
Automated reporting – Our proprietary computer-generated analysis reports allow you to analyze your data, any time, anywhere. You’ll receive a variety of in-depth statistical, graphical and verbatim results summaries.
Flexibility – Online surveys allow you to easily and affordably customize your marketing questions, responses, design, language and more.
Easily revised – Need to update a question? Online marketing surveys make revising and updating a breeze – and it won’t cost a fortune.
High response rates – Our unique online process results in response rates over 45% above industry averages for marketing surveys.
What Online Marketing Surveys Can Do For You
If designed, administered and analyzed properly, online marketing surveys can unearth a host of valuable information. From measuring consumer behavior to understanding brand awareness, online marketing surveys are a must for any B2B or B2C company or organization that values the opinions of consumers and the marketplace at large. Online marketing surveys make it simple to gather vital information about:
- New marketing opportunities
- Market trends
- Current awareness of your brand versus your competitors’
- People’s buying habits
- The probability of current customers becoming repeat purchasers
- Your customers’ future needs and wants
Whether you need an online marketing survey designed from scratch, or have an existing survey that needs to be administered, Infosurv takes extraordinary measures to ensure validity, reliability and bias reduction. Our goal is to help you compose highly relevant online marketing surveys that will yield sound and valid conclusions while achieving the maximum survey response rate possible.