If you have been paying attention to all the latest marketing research buzz, you know that Data Visualization is a hot topic. I recently attended an SSI workshop where they … Read More
Three Most Common Problems with Your Survey Length
It’s a common dilemma in marketing research: You have 40 minutes worth of questions, but you know that your respondents only have about 20 minutes worth of attention, or less. … Read More
3 Sampling Challenges in B2B Marketing Research
If you’re about to embark on marketing research with a business-to-business population, there are several challenges you will need to address, not the least of which is sampling. While traditional … Read More
Online Surveys Gain Popularity for B2B Research
The rule of thumb for B2B research used to be that you had to use telephone surveys. Now, however, the tide is turning, and online surveys are becoming more and … Read More