Who owns your brand? You? Your customers? No one? Branding can be a tricky business. Too many organizations leave their brand ownership and management unclear, hoping that they won’t do … Read More
How to Spot the Warning Signs of Customer Dissatisfaction
Achieving customer satisfaction is a pretty low bar these days. Several research studies have shown that customer expectations of service, for many industries, are extremely low, as are their expectations … Read More
4 More Tips to Keep Your Respondent Engaged from Survey Fatigue
Last week, JD Woods posted a blog titled: Three Most Common Problems with Your Survey Length, he talked about the problems caused by long questionnaires that don’t keep respondents engaged. Here … Read More