REI (Recreational Equipment Inc.) announced it would be closed on both Thanksgiving and Black Friday, urging customers to enjoy their families in the great outdoors. And they are even giving … Read More
Five Branding Mistakes Marketing Research Can Help You Avoid
Who owns your brand? You? Your customers? No one? Branding can be a tricky business. Too many organizations leave their brand ownership and management unclear, hoping that they won’t do … Read More
Information to Drive Your Brand Strategy
AAU Research: Fundamental Information for Marketing Does my brand have strong awareness? What do people think about my products and services? Are my advertising and promotions working? How are people … Read More
3 Ways Customer Satisfaction Builds Your Brand
There are many business benefits to having strong customer satisfaction, including lower cost of sales, increased repeat purchase and happier employees. But satisfied customers help you build your brand in … Read More
How to Strengthen Your Brand with Engaged Employees
Many corporations spend million – if not hundreds of millions – on marketing campaigns to build their brand with customers. But one of the most cost-effective programs for brand building … Read More