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  • About
    • Contact Us
    • Our Clients
    • Leadership
    • Infosurv Foundation
    • Careers
  • Employee Engagement
    • Employee Engagement Research
    • Employee Satisfaction Surveys
    • Employee Motivation Survey
    • Employee Morale Survey
  • Customer Experience
    • Customer Satisfaction
    • Net Promoter Score (NPS) Research
    • Customer Feedback
    • Customer Service Survey
    • Member Survey
    • Patient Satisfaction Surveys
  • Marketing Insights
    • Awareness, Attitudes, and Usage Research
    • B2B Marketing Research
    • Branding, Positioning, & Naming Research
    • Concept Testing
    • Customer Surveys
    • Customer & Market Profile Research
    • Market Research Surveys
    • Market Segmentation
    • New Product Development
    • Pricing Research
  • Methodologies
    • Conjoint Analysis
    • Discrete Choice Analysis
    • Mobile Data Collection
    • Online Surveys
    • Qualitative Research
    • Questionnaire Design
    • Sampling
    • Telephone Surveys
  • Resources
    • Insider Blog
    • White Papers
    • Marketing Research eBooks
    • Case Studies
    • FAQs

Tag Archive

KISS: Key Questions for Customer Satisfaction

customer survey questions

Just as Turner Classic Movies’ program “The Essentials” focuses on iconic films over time, there are also essential questions for measuring customer satisfaction. But we call our essentials KISS: Keep … Read More

Read Your Customers’ Minds using Derived Importance Analysis

Why measure customer satisfaction? So you can improve it! The benefits of strong satisfaction are well documented in terms of business success. So the important thing is not just measuring … Read More

Is Your Human Resources Department Something You Can Do Without?

Most medium to large sized companies have some assemblance of a HR department and in our economic heyday, this department recruited, trained, and developed many individuals for their organization. They were considered … Read More

Your Customer Sat Scores May Not Tell You the Whole Truth

New research suggests high customer satisfaction scores may be worthless if you’re not measuring customers’ emotions.  Researchers from one of Europe’s leading institutes, Hogeschool-Universiteit Brussel (HUB), recently conducted a study that … Read More

Monetary Incentives Not the Only Factor in Boosting Survey Response Rates

Many companies that conduct surveys among their customers or employees are very concerned with maximizing the response rates to the survey.  Offering monetary incentives for a survey respondent’s time is … Read More

Using the Right Tools for Research – Don’t Skate on Thin Ice

Published February 2007 in Overdrive, The Entrepreneur’s Organization eNewsletter by Jared Heyman Ice skaters who change direction on a dime demonstrate how effective talent can be when coupled with the … Read More

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