Modern marketing research began in the late 1920’s and the only ways to reliably gather information from consumers was by asking questions in person, face-to-face or through a mail questionnaire. … Read More
A New Frontier for MR – Big Data
Should We Be Worried? Imagine there is a President of the Market Research Industry addressing us today. I believe our leader would open with declarations mirroring those of John F. … Read More
How A Discrete Choice Simulator Can Be Used To Launch the Right Product (Part 2)
Last week, we posted a blog about how Discrete Choice Analysis (DCA) could be used to help design and develop new products more successfully. The final component of the technique … Read More
Lessons Learned from the Edsel: How Using Discrete Choice Analysis Might Have Saved This Car (Part 1)
In 1957, Ford introduced a revolutionary new car, the Edsel. The development of the Edsel began in 1955 with one of the most extensive R&D efforts in the history of … Read More
7 Steps for Gaining Better Insights from Marketing Research
Marketing research is a fundamental tool to help firms discover compelling actionable insights. How can you get more and better information? Here are 7 steps to consider in your quest: … Read More
Energy Trading Industry Aware of, Yet Not Fully Prepared for, New Regulations
Research by NICE Actimize and Fulbright & Jaworski NICE Actimize, the world’s largest and broadest financial crime, risk and compliance solutions provider, recently enlisted Infosurv to conduct a global study … Read More
World Cup, Media Bias, & “Paul the Octopus”
This big news today is that 1) Spain won the 2010 FIFI World Cup, and 2) Paul the Octopus knew it all along. Paul is an “animal oracle” living at the … Read More
Hacking the Wisdom of Crowds
In the computer world, hacking refers to coming up with an elegant and novel way of achieving something with software that subverts some previous constraint. In recent years, computer … Read More
When Are Crowds Unwise?
The wisdom of crowds theory has its fair share of skeptics, and with good reason. When we look around us, we see lots of examples of crowds acting unwise. Lynch … Read More