Marketing Research Trends: What’s New?

Every year in December and then the following January (and even into February), the blogosphere is full of posts about the “most important trends”, the “most disruptive trends” or “some … Read More

Marketing Research Horror Stories II

Last year around this time we presented some frightening, creepy, scary stories about research projects gone wrong. In keeping with the spirit of the season, here are four more for … Read More

Survey Design: Get Off the Grid!

No, we’re not talking about the electric power grid. We’re talking about grid questions, one of the most commonly used question formats in survey research. The grid question format is … Read More