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  • About
    • Contact Us
    • Our Clients
    • Leadership
    • Infosurv Foundation
    • Careers
  • Employee Engagement
    • Employee Engagement Research
    • Employee Satisfaction Surveys
    • Employee Motivation Survey
    • Employee Morale Survey
  • Customer Experience
    • Customer Satisfaction
    • Net Promoter Score (NPS) Research
    • Customer Feedback
    • Customer Service Survey
    • Member Survey
    • Patient Satisfaction Surveys
  • Marketing Insights
    • Awareness, Attitudes, and Usage Research
    • B2B Marketing Research
    • Branding, Positioning, & Naming Research
    • Concept Testing
    • Customer Surveys
    • Customer & Market Profile Research
    • Market Research Surveys
    • Market Segmentation
    • New Product Development
    • Pricing Research
  • Methodologies
    • Conjoint Analysis
    • Discrete Choice Analysis
    • Mobile Data Collection
    • Online Surveys
    • Qualitative Research
    • Questionnaire Design
    • Sampling
    • Telephone Surveys
  • Resources
    • Insider Blog
    • White Papers
    • Marketing Research eBooks
    • Case Studies
    • FAQs

Tag Archive

The Marketing Research Process: 9 Steps to Better Insights [Part 2]

marketing research process

Part Two: Marketing Research Implementation In Part One of the Marketing Research Process, we discussed the first three steps of the research process: Determining the Need for Marketing Research Defining … Read More

The Marketing Research Process: 9 Steps to Better Insights [Part 1]

marketing research process

Part One: Thinking About the Research Many times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus … Read More

Six Critical Reasons to Do Marketing Research

Have you ever seen this chart? What it tells us is that, of all the knowledge in the world, all, we can be sure of, is what we know and … Read More

Marketing Research Horror Stories

On my way to Denver, CO, for the most recent CASRO conference, my wife and I spent a few days in Estes Park, at the renowned Stanley Hotel. For those … Read More

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