Last year around this time we presented some frightening, creepy, scary stories about research projects gone wrong. In keeping with the spirit of the season, here are four more for … Read More
The Marketing Research Process: 9 Steps to Better Insights [Part 2]
Part Two: Marketing Research Implementation In Part One of the Marketing Research Process, we discussed the first three steps of the research process: Determining the Need for Marketing Research Defining … Read More
The Marketing Research Process: 9 Steps to Better Insights [Part 1]
Part One: Thinking About the Research Many times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus … Read More