Last year around this time we presented some frightening, creepy, scary stories about research projects gone wrong. In keeping with the spirit of the season, here are four more for … Read More

Part Two: Marketing Research Implementation In Part One of the Marketing Research Process, we discussed the first three steps of the research process: Determining the Need for Marketing Research Defining … Read More

Part One: Thinking About the Research Many times, when thinking about the need for marketing research, managers will automatically jump to their favorite methodology (“I need to do some focus … Read More