Another day, another account hacked. It’s all over the news. For most of us, the data we put on the internet may not be as sought after and sensitive. So … Read More
Consumers and Internet Security: Fear and Resignation
As the Democratic National Committee recently discovered, the term “data security” may be an oxymoron. But most of us are not major political, business, or entertainment celebrities, and the data … Read More
Vacation Shaming Survey Results Part 2
Who Bows to Vacation Shaming Last week, we disclosed a new behavior, “vacation shaming”, and documented it with a Google Consumer Survey measuring the prevalence of this disturbing workplace phenomenon. … Read More
5 Ways to Improve Data Quality from Your Online Survey
Last week, in our blog “5 Reasons Why Survey Respondents Don’t Tell the Truth”, we wrote about the problem of dishonest respondents. Since the value of marketing research rests solely … Read More
Online Consumer Survey Statistics Show Who’s Been Heartbroken on a Holiday
As the advertisements for flowers, candy, jewelry, and giant teddy bears become too numerous to count, we began to wonder about the time-honored tradition of dumping your girlfriend or boyfriend … Read More