Crowdsourcing is one of the newest market research tools. Many large organizations such as Starbucks, Nokia, Dell, IBM, 3M, and Netflix are embracing it to learn more about what their … Read More
iCE Prediction Markets Adapted for 2012 GOP Run for the White House
Proves Same Accuracy of Predictions for Targeted and General Population Samples Preceding the January 31st Florida Republican Primary, Infosurv launched an iCE prediction market asking a general population of Americans … Read More
79% Predict Romney Will Win South Carolina Primary
In a prediction market conducted by Infosurv and GMI, almost 80% of traders banked on Mitt Romney winning the South Carolina Primary on Saturday, January 21, 2012. Atlanta, GA … Read More
Concept Optimization: Delivering Twice the Learning with a Singular Execution
This webinar presentation features Infosurv Director of Marketing, Kyle Burnam, as he reveals how prediction markets, respondent collaboration, and the wisdom of crowds can be used to identify and optimize … Read More
Infosurv Reveals How to Optimize Concepts for Max ROI
In the Spring 2011 Greenbook Research Industry Trends report, we reported that nearly 20% of professional researchers plan to use prediction markets in the future. Remarkably, 4 of 5 of … Read More
Forrester Research Preparing Report on Prediction Markets
Roxanne Strohmenger of Forrester Research recently blogged about her upcoming report on prediction markets for market research. We’re looking forward to her full report due out in early Spring. In Roxanne’s … Read More
The AMA MRC, Innovative Offerings, MR News & Researchvibes
Leonard Murphy, CEO of BrainScan 360 and recognized industry thought leader, recently blogged about his experiences at the AMA’s Marketing Research Conference. Here’s what he had to say about Infosurv… … Read More
iCE Selected as IIR EXPLOR Award Finalist
We’re proud to announce that iCE has been selected as a finalist for the prestigious IIR EXPLOR Award recognizing the most innovative new market research methodologies. As a finalist, we’ll … Read More
World Cup, Media Bias, & “Paul the Octopus”
This big news today is that 1) Spain won the 2010 FIFI World Cup, and 2) Paul the Octopus knew it all along. Paul is an “animal oracle” living at the … Read More