Many researchers refer to the responses to open-ended survey questions as qualitative research. But are they truly qualitative? Qualitative research is primarily exploratory research to gain an understanding of underlying … Read More
Open-Ended Questions: Valuable or a Waste of Resources?
Recently, we learned of a company who had completed a survey that included four open-ended questions, each of which had more than 2,000 responses. Let’s do the math: 2,000 open … Read More
The Qualitative Research Trifecta: 3 Ways to Improve Quantitative Research
In The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, David Harris provides researchers with his keys to designing better questionnaires. Harris posits that one … Read More