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  • About
    • Contact Us
    • Our Clients
    • Leadership
    • Infosurv Foundation
    • Careers
  • Employee Engagement
    • Employee Engagement Research
    • Employee Satisfaction Surveys
    • Employee Motivation Survey
    • Employee Morale Survey
  • Customer Experience
    • Customer Satisfaction
    • Net Promoter Score (NPS) Research
    • Customer Feedback
    • Customer Service Survey
    • Member Survey
    • Patient Satisfaction Surveys
  • Marketing Insights
    • Awareness, Attitudes, and Usage Research
    • B2B Marketing Research
    • Branding, Positioning, & Naming Research
    • Concept Testing
    • Customer Surveys
    • Customer & Market Profile Research
    • Market Research Surveys
    • Market Segmentation
    • New Product Development
    • Pricing Research
  • Methodologies
    • Conjoint Analysis
    • Discrete Choice Analysis
    • Mobile Data Collection
    • Online Surveys
    • Qualitative Research
    • Questionnaire Design
    • Sampling
    • Telephone Surveys
  • Resources
    • Insider Blog
    • White Papers
    • Marketing Research eBooks
    • Case Studies
    • FAQs

Tag Archive

Sampling and Margin of Error in Marketing and Survey Research

Many of you have no doubt heard the term “Sampling Error” and have asked why there are always “errors” in marketing research.  What is sampling error?  How can we conduct … Read More

What is Sampling Error in Marketing Research?

In marketing and survey research, sampling error occurs because we measure components of a sample of the population instead of the whole population. For example if you measured the average … Read More

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