“I need a representative sample.” Or do you? As a marketing research vendor, we often get requests for a “nationally representative sample.” That has somehow become a buzzword for research … Read More
What is Sampling Error in Marketing Research?
In marketing and survey research, sampling error occurs because we measure components of a sample of the population instead of the whole population. For example if you measured the average … Read More
3 Sampling Challenges in B2B Marketing Research
If you’re about to embark on marketing research with a business-to-business population, there are several challenges you will need to address, not the least of which is sampling. While traditional … Read More