No, we’re not talking about the electric power grid. We’re talking about grid questions, one of the most commonly used question formats in survey research. The grid question format is … Read More
Survey Incentives: To Use or Not to Use?
As little as two decades ago, leading researchers would only offer an incentive in surveys where the interview length was more than 45 minutes. How times change! Today, response rates … Read More
Three Most Common Problems with Your Survey Length
It’s a common dilemma in marketing research: You have 40 minutes worth of questions, but you know that your respondents only have about 20 minutes worth of attention, or less. … Read More
Why You Should Leave Questionnaire Design to Professionals [Part 2]
In Part 1 on questionnaire design, we took on questionnaire design with an emphasis on improving the respondent experience. By adopting a disciplined approach to the content of the questionnaire … Read More
4 Survey Design Flaws in Political Polling
Do you ever get the feeling that we only have elections to find out if the polls were right? Robert Orben, magician and comedy writer, 1927 Atlanta, GA – Infosurv … Read More
By the Numbers: Protecting online survey data integrity
As published in Quirk’s Marketing Research Review, July 2008 The increased popularity of online research can be mostly attributed to two words: faster and cheaper. In fact, these qualities are … Read More