Please join us at 1:00pm EST on May 6th for our presentation of Tapping the Wisdom of Crowds To Predict the Future. Registration is limited to the first 150 attendees so act now to secure your seat.
Date: Thursday, May 6th, 2009 @ 1:00pm (Eastern) | 10:00am (Pacific)
For years, prediction markets have harnessed “the wisdom of crowds” to predict a variety of real-world outcomes with great accuracy, from movie box office receipts to election winners. Now the world’s leading brands are tapping their predictive power for market research purposes, such as testing new product, marketing, or packaging concepts. These “virtual stock markets” can predict concept success at a fraction of the cost and many times the speed of a survey, while also improving respondent engagement and benchmarking capabilities.
Jared Heyman, Founder & President of Infosurv, will introduce iCE — the world’s first prediction market designed specifically for concept testing that allows respondents to win real-world cash based upon their investing prowess. This interactive webinar includes a case study and Q&A.