Please join us at 1:00pm EST on August 25th for our monthly presentation of Tapping the Wisdom of Crowds To Predict the Future. Registration is limited to the first 150 attendees so act now to secure your seat.
Date: Tuesday, August 25th, 2009 @ 1:00pm (Eastern) | 10:00am (Pacific)
What if you could predict the future? Guess what… you can. By tapping into a phenomenon called “the wisdom of crowds” competitive intelligence professionals can predict with surprising accuracy which actions competitors will take before they become public knowledge, which political outcomes will occur that may impact their business, and which impending threats are actually higher probability than they previously thought. In this presentation you’ll learn how online prediction markets can be used to aggregate the knowledge and opinions of hundreds or thousands of individuals, distill that information into a single number, a price, and use that number to assign accurate probabilities to future outcomes and threats.
Jared Heyman is a 10 year market research veteran and President of Infosurv, an innovative online research firm in Atlanta. He’ll explain the science behind why predicting the future is so difficult for individuals yet so easy for crowds. He’ll also show how organizations like Google, Eli Lilly, HP, and the US Armed Forces are leveraging prediction markets to predict a wide variety of future outcomes. Loaded with practical tips and advice, this presentation will teach you how to harness the power of prediction markets to make better marketing decisions.