White Paper: Survey Research Design

You Will Learn:

  • Six simple steps to effective survey research design
  • Types of research design, including exploratory, descriptive, and causal
  • How Jergens and Mentadent used survey research design to deliver terrific tangible results
  • A cost versus benefit analysis of survey research design

Solid Survey Research Design Helps Organizations Thrive

If you have a desire to develop real-world business intelligence, gain visibility, drive sales, improve employee relations, and better understand your market, then you need a well-executed and consistent process for designing and conducting your survey research.

Once executed, effective survey research design can validate or disprove your perceptions about the business world around you – an instrumental step in making important decisions.

Through careful survey research design you can eliminate common problems and maximize the effectiveness of your results…

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