White Paper: Survey Research Design
You Will Learn:
- Six simple steps to effective survey research design
- Types of research design, including exploratory, descriptive, and causal
- How Jergens and Mentadent used survey research design to deliver terrific tangible results
- A cost versus benefit analysis of survey research design
Solid Survey Research Design Helps Organizations Thrive
If you have a desire to develop real-world business intelligence, gain visibility, drive sales, improve employee relations, and better understand your market, then you need a well-executed and consistent process for designing and conducting your survey research.
Once executed, effective survey research design can validate or disprove your perceptions about the business world around you – an instrumental step in making important decisions.
Through careful survey research design you can eliminate common problems and maximize the effectiveness of your results…